VISION

“When I came to Palm Beach I was captivated by how perfect it was, juxtaposed to the rugged yet beautiful South Africa. I immediately fell in love with Florida and especially Palm Beach and I thought this is where I want to be if I move to America. I believe this trip is what inspired me to go in the direction of designing luxury resort wear.”
–South African born Designer, Joanne Snodgrass

“I’ve traveled to resorts all over the world….I love the elegant dress for poolside and cocktails, and I wanted to create an elegant, flowing, sophisticated design to suit that purpose.”
–Joanne Snodgrass